1. Definitions
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Personal Data / Personal Information means any information that identifies or can be used to identify you, such as your name, email address, phone number, postal address, etc.
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Sensitive Personal Data refers to more sensitive categories of information (financial, health, biometric, etc.).
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Processing means collecting, storing, using, disclosing, deleting or otherwise handling personal data.
2. What Data We Collect
We may collect the following types of data:
| Type of Data | Collected When / How |
|---|---|
| Contact Information (name, email, phone, postal address) | When you fill out inquiry/contact forms, subscribe to newsletters, or register for site updates. |
| Demographic & Property Preference info | When you express interest in a property, schedule site visits, or respond to surveys. |
| Usage Data | When you browse the site: pages visited, time spent, IP address, device/browser information. |
| Cookies & Tracking Technologies | To track site performance, user behavior, preferences. |
| Financial or Transaction Data | If you make any payments through our system (if applicable) – details such as payment method, billing information. |
3. How We Use Your Data
We use your personal data for the following purposes:
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To provide property, real estate, and housing project information, newsletters, promotions.
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To respond to your inquiries, schedule visits, process your requests.
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To improve, maintain, personalize our website and services.
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To administer any transactions you request.
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To comply with legal obligations.
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To send you marketing communications (only with your consent).
4. Legal Basis for Processing (India)
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Where required, we obtain your consent before collecting or processing certain personal data.
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We process your data to perform a contract or service you have requested (for example, responding to your inquiry or booking a site visit).
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We may have legitimate interests (e.g. improving our services, website analytics, marketing), provided these do not override your rights.
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We comply with applicable laws including the Digital Personal Data Protection Act, 2023 and the Information Technology Act, etc. https://secureprivacy.ai/+3WilmerHale+3InCountry+3
5. Cookies and Tracking
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We use cookies, web beacons, pixel tags, and similar technologies to track site usage and preferences.
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Cookies help us improve your experience, understand how you use the site, and tailor content or ads to you.
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You can set your browser to refuse cookies or alert you when cookies are being sent. Note: some features of the website may not function properly without cookies.
6. Sharing / Disclosure of Personal Data
We will not share your personal data except in the following situations:
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With third-party service providers who help with operations (e.g. payment processors, hosting, analytics) — they are bound to protect your data.
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If required by law, regulation, legal process, or government authority.
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To enforce our policies, protect our legal rights or with your consent.
7. Data Retention
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We will retain your personal data only as long as necessary to fulfil the purposes for which it was collected (including any legal or accounting obligations).
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Once data is no longer needed, we will securely delete or anonymize it.
8. Security
We take reasonable technical and organizational measures to protect your data against unauthorized access, misuse, alteration, or destruction. These include:
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Encryption of data in transit and where appropriate at rest.
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Access controls, passwords, and authentication measures.
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Regular security audits.
However, no internet transmission is completely secure; we cannot guarantee absolute security.
9. Your Rights
You have the following rights under applicable data protection law (such as DPDP Act):
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Right to access the personal data we hold about you.
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Right to correct or update inaccurate or incomplete data.
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Right to erase or delete your data, subject to legal and contractual restrictions.
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Right to withdraw consent where processing is based on your consent.
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Right to object or restrict certain types of processing.
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Right to data portability (if applicable).
To exercise any of these rights, please contact us (see contact details below).
10. Children
If you are under 18 years old, please have your parent or guardian review this policy with you. We do not knowingly collect personal data from minors under 18 without verifiable parental consent.
11. Cross-Border Transfers
If your data is transferred outside India, we will ensure that it is protected with adequate safeguards (contractual, technical) in accordance with applicable law.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be notified by posting the updated policy on the website, with a revised “Last updated” date. Your continued use of the website after changes means you accept the revised policy.
13. Contact Information
If you have any questions, concerns, or requests about your personal data, or this privacy policy, you can contact us at:
Amruth Value (Amrutha Shelters)
Address: Manikoda Junction, Hyderabad
Email: info@amruthashelters.com
Phone: +91 7022718878
Acknowledgment
By using our website or providing us your information, you acknowledge that you have read and understood this Privacy Policy, and agree to its terms.